Our History

When API Consumer Brands first started as Pharmaceutical Sales and Marketing in 1976, the company’s initial focus was over-the-counter pharmacy products, galenicals and assorted toiletries. From its first home on Auckland’s North Shore the company enjoyed early success in both domestic and export markets and soon found itself relocating to a larger site based in Manukau, in the mid-1990s.

By remaining New Zealand based, API Consumer Brands has been able to capitalise on being in tune with local demand, producing leading consumer and pharmaceutical grade products that are used by consumers of all walks of life throughout New Zealand.

Today, the company employs over 200 staff at two manufacturing sites and a head office in Manukau, Auckland, New Zealand and has grown to be one of New Zealand’s leading manufacturers of pharmaceutical and personal care products.

API Consumer Brands recognises that its staff are its most important asset – if you are interested in joining the team, please visit our careers page for more information

API Consumer Brands History
From humble beginnings, API Consumer Brands has grown to become one of New Zealand's leading manufacturers of pharmaceutical and personal care products.